The Importance of Branding

The Importance of Branding

Branding is what sets your business apart from your competitors. In this article, we walk you through the key elements of branding to help your business stand out in a world of competition.

 With there being so many businesses at the tip of consumer’s fingers, branding is more important than ever. Having a consistent image throughout your brand’s digital presence is vital for brand recognition, reputation, and reputability. A user-friendly and eye-catching design is at the forefront of all good branding and can be the difference between potential customers following and valuing your brand, or just cruising over it. There are a few major things to keep consistent and in mind when doing anything for your brand.

Design

Design is fundamental to your image and what people perceive your brand as. All digital content across your website and social platforms should have uniform logos, banners, and all other design elements. With the flood of content and information on the internet, good design is the difference between standing out and getting lost. Digital marketing is consumed at a faster rate than any other method of marketing, meaning there’s only a couple second window to convert a view into an engagement. Your business’s design should be customized to your target market’s preferences in order to optimize conversion.

Colors & Fonts

The first visual aspects of your brand come through in the forms of colors and fonts. Color psychology can have a real effect on what people think about your brand, and if they’re attracted to it or not. All colors emit different feelings, for example when we see blue we feel calm and green emits earthy feelings. At the same time, your fonts determine your brand voice before users even read the words. Different fonts issue different attitudes, like seriousness, easygoingness, traditional, or modern. These two factors are key when it comes to decreasing bounce rates and increasing followership. Customers and clients want to work with businesses that align with their values.

Identity

Before you can develop your branding at all, you need to pinpoint your brand identity. There are a few questions you can ask yourself in trying to pin down what exactly your identity is, and how to communicate to your target market.

  1. Why does your company exist?
  2. What is your mission?
  3. What problem does your company solve?
  4. What makes your business unique?
  5. What is your brand’s story?
  6. Why would customers choose your business over your competitors?
  7. Who is your ideal customer?

Answering these questions will assist in determining your brand voice and messaging strategy for your entire business.


For help in honing in your branding, and to make sure you’re optimizing it, click here today for a free quote!

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